Introducing Caballo by ARMAF
ARMAF, a luxurious French fragrance brand from the house of STERLING, presents a couture collection of stylish, invigorating, and inspiring scents for the modern man and woman. In addition, the brand presents a collection of glamorous, indulgent, and irresistible designer fragrances all proudly made in UAE. Designed with unmatched quality, ultimate luxury, and packaging that oozes class and style, each piece offers a distinctive character to suit every lifestyle. With its global presence in over 102+ countries, ARMAF has created a global imprint in 13 years, since its launch in 2010.
THE STORY
To create ARMAF's signature scent, Club De Nuit was launched in 2015. Since then, the brand is identified by the Club De Nuit series growing by leaps and bounds adding to this iconic range.
Armaf also has a luxury line of fragrances - OROS that is created in partnership with Swarovski adding glamour. As the pinnacle of perfumery, OROS offers the finest scents with crystals embedded in the bottle. Consumer behavior is ever changing and the fragrance industry is moving towards niche fragrances. ARMAF recognizes catering to this segment at affordable prices is essential and hence ARMAF NICHE was born to keep up with the trends. With highly curated niche fragrances, filled in luxury bottles, and elegant packaging, it caters to exclusive consumers. ARMAF is always one step ahead of trends and leaves a footprint so strong that guides other players in the industry to follow.
THE SUCCESS
In Q4, during the global trade show - ‘BeautyWorld Middle East 2022’ held in October, ARMAF garnered Industry attention as it bagged two of the most prestigious awards for two of its iconic products. ‘Consumer Fragrance of the Year’ was awarded for CLUB DE NUIT INTENSE MAN and Breakout star product of the Year to CLUB DE NUIT SILLAGE, which was the first time ever for any brand.
The end of Q4 in 2022 saw ARMAF being felicitated as ET Edge Best Brands 2022 by the prestigious Economic Times in December, further enhancing its global position.
BRAND PLATFORM
In Q4, during the global trade show - ‘BeautyWorld Middle East 2022’ held in October, ARMAF garnered Industry attention as it bagged two of the most prestigious awards for two of its iconic products. ‘Consumer Fragrance of the Year’ was awarded for CLUB DE NUIT INTENSE MAN and Breakout star product of the Year to CLUB DE NUIT SILLAGE, which was the first time ever for any brand.
The end of Q4 in 2022 saw ARMAF being felicitated as ET Edge Best Brands 2022 by the prestigious Economic Times in December, further enhancing its global position.
